How much cash are you losing by having your website appearing on page two or twenty two of the search engine results?
The cost to your business could be significant especially when you take into account the life time value of a new client you might have been able to serve had your web site appeared on the first page of Google or Bing or Ask.
Professional internet marketers, the guys and girls who make the a large amount of cash over the internet selling to one another the equipments and techniques of internet marketing have long know some basic tricks of the trade. And entire industry has grown up around what is called Search Engine Optimization or Search engine optimization.
In simplest form there are two main groups of action required to give your web site a better chance of ranking on the first page. And you need to be on the first page when your prospective client looks for you. These are On Page Factors and Off Page Factors.
On page factors can be split into two sub categories. Those which are visible on your page and those that are in the hidden code right behind your page which the search engine robots see which tells them what your page is all about. These hidden codes are called Meta Tags, and while significantly less important than they once were, they still are used by most search engines to at least some level. The sad news is that on loads of web sites they are completely missing, and this is not just the "cheapie" websites.
The actual text on your web site is also visible to the search engines as well as to the public. If your page is about quality nutritional supplements it would be a smart idea to say so on the text of your page. It is generally thought that you want to have you top key word term that people are most likely to type into their computer to find your type of business in at least 1 headline on your page, and also in the first 50 or so words and again in the final paragraph on your page. You do not need to over stuff the page with the phrase too many times, but you want it to be clear to anyone that that is what your page is actually about.
The 2nd major tactic for top search engine rankings has to do with Off Page Factors. This mainly means back-links from other pages to your site. While there are some "Black Hat" techniques that may generate lots of quick back-links to your website most of these are not recommended for the typical small business. While they can work for some time, the folks at Google and the other search engines are pretty smart and typically discover these systems and penalize those that use them. So word to the wise, be careful of anybody who promises a ton of back-links in short order.
The easiest way for many businesses is to engage in blogging and or article marketing over time. The constant addition of new material on the web that links back to your site is the key additional step you have to take, as soon as you get your on page factors set up. But don't neglect those on page factors or it will take two to three times as much ongoing effort to obtain the same results.
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