I have perpetually believed that merchandising campaigns were broadly spread but not quite well executed. Marketing campaigns in certain ways is a fairly decent goal for a wide array of things. You are able to give out pencils, hats, or other little trinkets with your trademark name on it. This is a method to spend trivial money on an ad campaign that will cause some extent of name awareness. The question of how effectual these merchandising marketing campaigns are is open-ended, however. If I open up my junk drawer, I will see hundreds of merchandising pens and pencils in there, but I couldn't tell a single trademark right off. Unless you sell something like stationary which folks associate with pens, these form of promotional giveaways are naught but a waste of money.
In my opinion - and I always tell my clients this - niche marketing campaigns should only be done for special purposes. Guerrilla merchandising can work wonderfully depending on what kind of product you sell, but the niche marketing marketing must be carefully altered. Just going out in to a public place and holding a contest or giving away a product won't generate any business for you at all. You need to think strategically.
One of my absolute favorite places to do niche marketing promotions is at nightclubs and bars. When folks are drinking, they will do what they can to win anything. Whether you are giving away shot glasses, food, drink mixers, or simply T-shirts, people will get interested in your marketing advertising. If they get to come home with a memento of their night, they will forever connect it with the fun of going out partying with friends. This is what successful marketing promotions try to do - create those types of positive associations about your product or brand name.
Hot summer time afternoons are also a good time for merchandising campaigns. If you're willing to spend a few thousand bucks giving away free drinks in a crowded public place, people will absolutely love you. Even if you're giving out something that does not strictly go together with the weather - such as a salty snack - people will still be grateful as long as they get some water with it. If you can catch people at an unguarded minute, you can get their brand loyalty before they even know what hit them. That is what lucrative marketing promotions are all about. Leave the brand-name pens in the home!
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