When it comes to producing an info-product, there are two types of styles to choose from. You can either be creative or innovative. Creative means, you analyze the market and come up with a good solution.
In essence, it is coming up with an info-product that will solve an existing problem. For Example, if you see that there are a lot of people having a problem writing a salesletter, you come up with a salesletter generator software. Or, if you know that a number of people are trying to set up their joint venture's details, you can produce a joint venture profile software. Essentially, you'll be the first person to sell in the market. Make sense?
But if you want to minimize your risk of failing and make cash fast, you'll want to be an innovator. Observe the existing products available to meet the demand of a market. Check how good the sales volume is. In that case, you'll be an innovator to present improved solution or tap on the existing opportunity. Not sure what this means?
Let me explain ...
If you happen to see that there are a lot of sales letter generator software right now in the market, that's because there are a lot of innovative marketers.
Another case of an innovator marketer is the somewhat new company called PayDotCom that creates similar service like Clickbank. PayDotCom was create after the company Clickbank was launched Clickbank was the first site that provided credit card processing service with built-in affiliate tracking program for web marketers to use. Presently, there are new innovative marketers that have created an affiliate tracking tool that can be included with other credit card processors like Paypal, 2checkout, authorize, etc.
Innovative marketing doesn't limit you to imitating what is successful and trying to be superior, bigger or cheaper. That's a very narrow observation on how to make money and it will normally fail. You will modify the whole profit model by adding these two ingredients which are as follows:
1. Finding an angle.
Finding an angle means positioning yourself differently from those who made it first. For Instance, Clickbank is a success. But other affiliate tracking tools that did not have a built-in credit card processor were very successful too by tying up with third party credit card companies. PayDotCom is also another case in point for they solve the core problem.
2. Complimenting with the pioneer
Offer an info-product that can ride on the existing successful market. Let's take Clickbank as a model for discussion purposes. There are a lot of new tools created to enhance the convenience of using Clickbank. Examples are: Software to handle your Clickbank affiliates; Software to pull-out your Clickbank sales report into a Microsoft Excel file; Software to make Clickbank search engine tool that is integrated with Clickbank ID; Instructional videos on how to setup a Clickbank account; and many more.
Check out what's happening on the internet. Decide whether you want to become a creative or innovative marketer. Then, ACT NOW!
Related Articles
Blogroll